Biking video and the marketing group that did it

These were great ads.  This one in particular is echoing my behavior lately:

Just listen to the piece and quiet and those beer bottles clinking together.

Heidi and I have starting discussing getting rid of my truck altogether and becoming a 1 car family.  Many things about the commute bother me; from having to pay for the gas you use to drive your vehicle, to the station you have to drive to fill up your vehicle; sitting in the vehicle and growing frustrated with the drivers around you (cause no one drives as good as you of course); the effect you're having on the environment by choosing to drive when there's other options;  if you were on your bike right now you'd be able to burn those calories from that big lunch you had, living a healthier lifestyle and benefiting your mind and body; you could work off those frustrations instead of building them up sitting inside this tin can; on and on...

I've even started to take the bus a couple times to feel it out when I'm not up for the full 40 mile commute.

Even though that's an ad for a Milwaukee, WI company the ad agency is from out here in Portland, OR.; called Wieden+Kennedy.  They have a funny public service announcement they worked on:

In case you girls feel left out: